Internet Marketing
Many business owners get confused with the term ‘Internet Marketing’ and therefore are unsure whether such a marketing style can assist their business growth. In fact, in today’s world, Internet Marketing may be the difference between success or failure of a business. In Australia, as elsewhere in the world, online sales are growing at a phenomenal rate. Latest figures for Australia are assessed to be around $26 billion, with a growth of 15% – 25% annually. No business can afford to ignore such a figure or a trend.
Internet Marketing is a general term for advertising and selling products and services online. There are a huge number of opportunities for doing this, but all rely on one important factor and that is getting your offer in front of a target audience. Whether it is a website, advertising or social media activity, if there are no eyes looking at your offer, you can be sure that there will be no sales. Sadly most websites get little or no visitors, which means little or no sales and yet millions of people are searching to buy products and services every day!
The first step in all of this is to have a website that works, is indexed in the search engines and appears when consumers look for the product or service. For this to happen, the website must be “optimised” for both humans and search engines. Being “optimised”, means having all the correct fundamentals in place, that encourage search engines, as well as having relevant content for human readers. Websites must load quickly, be clear and concise and have easy navigation.
Advertising products and services online is a hugely effective way of getting new prospects to a business and gaining more customers. It is also very cost effective and can be targeted precisely at particular market segments. Online advertising can be quite complex and requires specialised expertise and knowledge. As a result of our many years experience in this field, we are able to provide you with a range of options, from assistance with text ads, graphic ads, banners and video, as well as Google Adwords advertising.
Social Media in all its forms are a great way to spread the word about your product or service, as well as to advertise the benefits and special offers that you may have. Like all forms of promotion, Social Media requires a regular and constant attention to be effective, otherwise people lose interest and go elsewhere. One important aspect here, is that most searches and activity in Social Media, comes from mobile devices and this means that a strong emphasis must be placed on having your website mobile friendly. It also means that a careful integration of the two must be in place. Again, we have the expertise to advise, consult and undertake Social Media Management.
We specialise in helping local and regional business in getting an effective web presence. Did you know that only about 30% of small business have a website and of those, less than 5% are optimised. This simply means that only about 2% of small businesses are getting sales from the Internet. You need to be there to get a slice of this huge $26 billion cake! Contact us now and find out how we can develop up a cost effective program for you.