Mobile Friendly Websites and Mobile Marketing
Smartphone ownership is skyrocketing and will continue to do so in the next several years. Apple are selling iPhones almost as fast as they can produce them. Tens of thousands of phones running Android operating systems are sold every day, as well as thousands of Blackberry’s and Windows 7 phones. It’s a hugely popular market, which has a very bright future and will become an even more integral part of our lives.
Here are some crazy statistics on Mobile Marketing:
- Over 4 Billion mobile phones in the world for a total of 7 Billion humans!
- 1.2 Billion are SMART phones (with internet)
- 3.1 Billion have SMS
- By 2014 there will be more SMART phones than Desktop computers
- Over HALF of ALL local searches are made from SMART phones!
- 91% of SMART phone users, use phones to get onto social sites
- 50% use SMART phones as the primary source to search online
- Less than 1% of websites are optimised for mobile searches
Business Must be Mobile Friendly!
The fact is that any business that is optimised for mobile will have an outstanding advantage over its competitors. 
Certain businesses could notice a huge increase in customer enquiries and sales volume. Those who offer high priced products or have a high customer value in demand industries and those that rely on high consumption value in service type industries would fall into this category.
All of this means that mobile marketing is extremely important for small and medium sized companies. With the number of local searches being done by people using smartphones, looking for everything from a restaurant or a motor mechanic, to a builder or a kitchen appliance purchase. This is particularly the case for anyone who is travelling and needs local information and services.
For a small or medium sized company to have a mobile friendly website and be able to carry out mobile marketing, may be the difference between them staying afloat or crashing in these tough economic times. Being mobile marketing friendly allows companies to benefit massively from passing Smartphone trade and get more customers through the door who would otherwise pass them by completely.
Mobile Websites
As with any type of website, mobile friendly sites must be done properly. You have to make sure that the website displays properly on all the mobile devices, ensure it is easy to navigate and looks attractive. It must load quickly, look good and be easily navigable through any hand held device. People using Smartphones to search for services industries, want to get the answers quickly and concisely, otherwise they click off to the next site.
Click to Call buttons are very important because users can click a button that will dial the business, without them having to click numbers on their phone. Maps and directions are absolutely essential and can help a lot in getting people through the door – particularly those that aren’t familiar with the local area.
Once having set up a mobile friendly website, there are a huge number of marketing options that can encourage and drive prospects to your business. At Crystal Web Systems, we not only specialise in building mobile friendly websites using the latest technologies, but also in offering a wide range of marketing opportunities to grow your business. Get in touch with us now and you’ll be surprised how inexpensive it is to make your business mobile friendly.