Lead Generation Websites
A Lead Gen (Generation) Website, is a specially designed and constructed site, with the sole purpose of attracting a large number of visitors and converting them to business prospects and eventually to customers. A Lead Gen site, gives the visitor exactly what they are searching for and provides them with relevant content, as well as calling on them to take action. The process of getting visitors, gaining prospects and obtaining customers, is a very precise and careful marketing technique. The best news however, is that we fully automate the process, so that you actually do business 24/7, even while you sleep!
Content Is King
This phrase sums up the value of the Lead Gen website, because it contains content that is highly relevant for the searcher. An example could be a trades person, such as a plumber or electrician, where the searcher is only interested in having their problem solved. If it’s a leaky pipe or a short circuit, the searcher simply wants to know what the answer is and what to do. The website that comes up on top of the page and answers this quickly and easily, gains the business. Lead Gen sites are designed to specifically do that and get you ahead of the pack!
Contact, Location And Action
One of the most important aspects for searchers, is being able to easily find contact information and location details. Lead Gen websites display all contact details, particularly phone numbers in large bright type, making it very easy for searchers to make contact. A special feature that is included is the pop-up light box with all contact information, when the mouse hovers over contact details. Location maps, such as Google maps are built in, giving location, direction and zoom. Perhaps the most important, is the call to action, which urges the searcher to enter their name and email or make a phone call and thereby converting them from a visitor to a prospect.
Mobile Friendly
In today’s Smartphone world, it is absolutely essential to have a mobile friendly version of your website, otherwise, you could be missing out on more than 50% of all searches. This means a true ‘mobile version’ that automatically detects the users browser and delivers the the correct output immediately and in a seamless manner. Users of Smartphones are very easily deterred if the search they are conducting, results in an unreadable website. With a click they have gone, usually to your competitor! Lead Gen sites have a true mobile function built in, as well as many features like SMS and click-to-call.
You’ll be surprised how cost effective our Lead Gen sites are and you’ll be delighted with the individual ‘look and feel’, as well the way they draw in visitors and create prospects. Contact us now for further information.